Haircare that supports Black and Biracial Men,Women and Children in their quest for a positive natural hair experience
My goal is to support the black community and to provide us with something we know is really ours. I don’t spend the hours mixing these creams and washes and filling the bottles to become a millionaire - I do it because I love my hair, I love who I am, and I want everyone who looks like me to feel that same love.
I want to build something my kids can be proud of. I want them to be able to look at these products and this brand and know that mommy built it for them. When I’m in the kitchen mixing up my next batch I’m not thinking about what the hottest hair trend is or how I’m going to get rich. I see a need for healthy hair and an entire community that isn’t understood by the industry and I’m thinking about how can I serve them.
I created these products because hair is our expression. It’s part of who we are, it’s the culture. There is so much diversity and creativity in black hair. We change it for the occasion, we change it to match our feelings, we show off who we are with our hair.
Best Sellers This Year
A hair cream that gives maximum moisture retention and volume and shine while maintaining the natural and soft look of your hair.
Now on Sale
Define your Style Shea Butter Hair Cream
Promotes thick, moisturized healthy hair at the same time nourishing the scalp. This Oil blend may prevent hair loss and breakage.
Of the Essence Hair Oil
Now on Sale
New Collection Arrival
A highly concentrated and gentle foaming formula that cleanses without stripping the hair of its natural oils. Provides extra softness and manageability.